How ACE started

The idea started while working in Tyre in 2013, we recognized that a fisherman community can create a clean environment (in its quarters and historic fishing harbor) by reinforcing cultural identity and sense of belonging, appreciation of crafts passed-down by ancestors and belief in cleanliness as a way forward.

Core Values

Account for social, economic and environmental aspects in actions.

Strengthen capacities and sense of belonging.

Maintain a transparent working environment to ensure social accountability.

Create innovative ways and use of resources for result-oriented actions.

Assess and control our work through social feedback to assure performance.

Work as teams and partners with community and organizations (public and private).


IDENTIFY communities and areas where we can make a difference in cleanliness and the valorization of the natural and cultural heritage.

UNDERSTAND root causes to problems and work on addressing them through awareness raising, capacity building and hands-on project implementation

CREATE initiatives, making sure that available/local human, natural and physical resources can be optimally utilized to ensure sustainable development.

And, COLLABORATE with community groups, civil organizations, and local and central authorities throughout.


Create environmentally and socially conscious communities with the essence of safeguarding human health, public welfare and the environment.

Our Team

Raji Maasri

Raji Maasri, a founder of ACE, is a senior environmental expert, geologist, and general manager of MORES s.a.r.l.. He has amassed extensive international experience in environmental consulting and in development. He values cultural artisanal work, the arts, and the scaling up of handicrafts. His appreciation of byzantine and Phoenician cultures led him to focus on cultural projects, like hiking trails in “forgotten cities” and the construction of a seaworthy “Phoenician Boat Project” to shed light on Canaanite communities and economic development through agriculture, maritime trading and exchange of traditional artisanal vocations between Mediterranean coastal communities.

Dr. Soumaya Ayadi

Dr Soumaya Ayadi is an academic with more than 17 years of work experience in the private sector. She is a lecturer and coordinator of Geology and Environment at the faculties of sciences and engineering at Saint Joseph University (USJ). She is a member of the African Association of Women in Geosciences and a representative of the African Geopark Network.

She is the coordinator of the national chapter of the International Association for Promoting Geo-ethics. She leads the scientists at ACE and has been focusing on the valorization of geodiversity and the conservation of Geo-heritage. She is constantly raising awareness on geo-Ethics and geo-hazards. She is also managing resilience projects with communities; and trains on the sustainable agriculture with association of bedrock with the top soil.

Some of her recent projects:

Participation à l’évènement Parlez-moi recherche avec l’ambassade de la France.

Sabine EL Khazen

Sabine El-Khazen is a geographer with extensive experience in environmental consulting, mainly in the development of impact assessment studies. She has been working for more than 17 years in the private sector, mainly related to solid waste management in Lebanon and the Maghreb countries and economic development planning. Sabine follows up on requests for proposals and international funding opportunities. She focuses on environmental protection, strategic land use planning, capacity building and awareness raising; and coordinates with partner entities.